KeenHand.
SAMPLE — an example of the Fix Plan every quiz-taker receives. The answers below are illustrative, from example taps, not a client result. Your own plan is built from your taps.
Screened against a fixed shortlist of five revenue-recovery workflows every med spa runs — your answers, played back; not a benchmark against other med spas.
Typical first treatment or consult value: $250–$600
Inquiries with a slow reply or none, weekly: 3–6 a week
Share that would have booked if answered promptly: 25–60% — a stated assumption, not your answer
≈ $812–$9,353 a month of potential gross booking value
Low end: bottom of both ranges × 25% × 4.33 weeks. High end: top of both ranges × 60% × 4.33 weeks. An estimate of the opportunity associated with slow or missed inquiry response — not a measured loss, a prediction, or a promise. The diagnosis call works from your real numbers.
Nothing acts at the moment a request lands — after hours, mid-treatment, or when the desk is buried — so the first reply depends on whoever gets free first.
A ready-to-book client who messages at 9:41 PM is still scrolling — and the med spa that answers first usually gets the consult. You can see it in your own inbox: when did last week's evening requests get their first reply?
This one is deterministic: fixed trigger, fixed action, your exact approved wording — the system never improvises. You steer; the system runs. Your exact fix is designed with you in the audit — these steps are the shape, not the limits.
This report is the agenda for a free 15-minute fix-plan review, when you want it — we walk it together, and if the right next step is nothing, we say so on the call. Book my free 15-min fix-plan review →
Why follow-up, why now: AmSpa reported 10,488 U.S. medical-spa locations in 2023, up from 8,899 in 2022 — 81% of them single-location. AmSpa currently estimates the industry generates more than $17 billion a year and grows by more than $1 billion a year. The competition is compounding. For context, not comfort — three cross-industry B2B benchmarks, none med-spa-specific or after-hours-specific: RevenueHero’s 2024 lead-response report (vendor research, 1,000+ companies tested) found 63.5% never replied to an inquiry at all. Workato’s 2020 test of 114 B2B demo requests found exactly one company sent a personalized reply within five minutes. Harvard Business Review’s 2011 audit of 2,241 U.S. companies found 23% never responded. Different years, samples, and methods — but in each study, slow or absent follow-up was the common case. That’s the opportunity.
Sources: AmSpa — Medical Spa Statistics · AmSpa — 2024 State of the Industry recap · RevenueHero — Lead Response Times Report (2024) · Workato — Lead Response Time Study (orig. Aug 31, 2020) · Harvard Business Review — The Short Life of Online Sales Leads (2011)