What happens to what you send us.

The quiz

Your answers stay in your browser while you take it. Nothing leaves your device until the last screen, where you tell us where to send your results. At that point we receive your email address, your answers, your role in the business if you chose one, and, if you typed them, your first name and your business name. They are used to render your result page, send you one result email, and let you download the same page as a PDF. Your result page address contains a code made from your answers and never your email or your name.

Next to the email field sits one optional box, off by default: two short follow-up emails over two weeks, about your score and what the assessment would look at. We send them only if you tick the box; every one carries an unsubscribe link that stops them instantly; and leaving the box unticked keeps the one-email promise exactly as written. After the third email, nothing more, ever, unless you book a mini assessment. Addresses collected before this box existed are never enrolled in anything.

We also count which quiz step is reached, without cookies or identifiers: totals per step, not people.

The med spa quiz

The older med spa quiz, reached only from its own advertising, runs entirely on your screen and asks for no email. If you choose "Email me my Fix Plan," we receive the address you enter and the answers behind your result, used once to render and send that one report. Its optional four-email series works the same way as the box above.

What we don't do

We do not sell your details, and what you send is never handed to anyone else. We do not add you to a list, and there is no newsletter to be added to. We do not send marketing sequences unless you explicitly ask for the one described above, and even that one ends by itself. One nuance: if you switch on the optional advertising pixel described below, Meta receives standard pixel signals from your visit, which some privacy laws call "sharing," and it stays off unless you allow it.

Site analytics and cookies

The site is static and runs no advertising of its own. Type is self-hosted, so no font service sees your visit. Cloudflare provides hosting. Form submissions travel over HTTPS to our intake and arrive as email. Before the quiz sends your results, an automated check confirms a person, not a bot, is submitting. It reads technical signals from your browser and sets no advertising cookies. Result and follow-up emails come from [email protected]. Four measurement tools can be involved: two always on and cookieless, two only if you allow them.

• Cloudflare Web Analytics, always on, cookieless. Counts page visits without cookies, fingerprinting or personal identifiers. We see totals, not people. Its beacon also reports standard reliability data for each page load, used to keep the site fast, not to identify anyone.
• Our own quiz step counter, always on, cookieless. Which step is reached, with no cookies and no identifiers.
• Google Analytics, off until you allow it. If you allow "Analytics" in the consent sheet, Google Analytics loads and sets its cookies (kept up to 90 days) so we can see which pages are useful. We send it no names, emails or form contents; query strings are stripped; ad features are off; reports are kept two months. Google LLC processes this in the United States (their policy).
• Meta (Facebook) pixel, off until you allow it. If you allow "Advertising," Meta's pixel loads, sets its cookie, and reports your visit and any request as an opaque ID, never your contact details, so our ads can reach relevant business owners instead of everyone. Meta Platforms, Inc. processes this in the United States (their policy).

How the choice works. Your decision is stored in your browser, not a cookie, for up to 180 days or until this policy changes; then we ask again. The "Cookie settings" button reopens the choice any time; withdrawing consent removes the tool and deletes its cookies. If your browser sends Global Privacy Control, we treat it as a no and the optional tools stay off.

Booking a call

The "book a mini assessment" buttons leave this site and go to Cal.com, the outside scheduling service that runs our calendar. Its form asks for your name, your email, and what prompted the call. Those details put the call on both calendars and send you the invitation, nothing else; they live in our Cal.com account and in the calendar entries the booking creates. Cal.com processes them under its own privacy policy.

One transparency note: if you arrive at the booking page from your quiz result, your result code rides along as the booking subject, visible on the form and yours to edit or delete before you book. Nothing else rides along: no answer text, no advertising identifiers.

Rather not use Cal.com? Email [email protected] or call (616) 320-1277 and a person will set the time with you directly.

If you become a client

The engagement agreement you sign governs what happens to your business's information during the work, including the tools we use to deliver it. This page covers the website.

Want it gone?

Email [email protected] and a person will delete your quiz submission, your result page and your details. The email address alone is enough.