Invite back members who left on good terms

The prompt

Paste it into ChatGPT, Claude or Gemini and fill in each part in [BRACKETS]. Gym and studio owners with a list of former members.

Copy prompt

I run a gym or studio. I have a list of former members who cancelled or let their membership lapse. I want to invite them back with something real, not a generic we miss you blast.

What I have:
- My former members, grouped by how long ago they left: [FORMER MEMBER GROUPS]
- What is new or different since they left: [WHAT IS NEW]
- The return offer I decided on, or none: [RETURN OFFER]
- How someone rejoins or books a class: [HOW TO COME BACK]
- How I sound with members: [MY TONE]

What I want:
1. Write one short message for each group, in my tone. Someone who left recently gets a lighter note than someone gone a year.
2. Lead with what is new, in plain words, then the one step to come back.
3. Mention the offer only if I gave one, exactly as I wrote it.
4. Give each message an opening line that works for a text or an email subject.
5. If my notes say a group includes people who left unhappy, remind me to take them off the list before anything goes out.

Rules:
- Write a draft for me to read. Do not send anything.
- Use only what I gave you. If something is missing, ask me instead of guessing.
- Never quote a price, invent an offer or claim anything I did not give you.
- Do not mention why anyone left, how often they came, or their weight, body or fitness.
- Leave out card details and anything about a member's health.

Give me back:
- One message per group, each with an opening line
- A reminder of anyone I should leave off

When to use it

You have former members who cancelled or let their membership run out, and a real reason to reach out: a new class, a new coach or a return offer you set.

When not to

Do not use it for anyone who left over a complaint, a billing dispute or an injury, or who asked not to be contacted. They get a personal call from you, or nothing.

What to paste in

• [FORMER MEMBER GROUPS]: The groups you want to write to, by how long ago they left, plus a note on anyone who left unhappy. No names or contact details.
• [WHAT IS NEW]: New classes, coaches, hours, equipment or anything else that changed since they left.
• [RETURN OFFER]: The offer you decided on for returning members, word for word, or none.
• [HOW TO COME BACK]: How a former member rejoins or books a class: a link, a reply or a visit to the desk.
• [MY TONE]: Three or four words for how you sound with members, or a message you sent before that you liked.

Never paste

• Former members' names, emails or phone numbers
• Why anyone left, if it was health, an injury or a dispute

A filled-in example

FORMER MEMBER GROUPS: Left in the last 3 months; left 3 to 12 months ago; gone over a year. A few in the middle group left unhappy after the schedule change last spring.
WHAT IS NEW: Saturday 7:30 am class added, new coach Leo runs Mobility on Tuesdays, new rowers in the back room.
RETURN OFFER: First two weeks back free for anyone who rejoins before Dec 15.
HOW TO COME BACK: Reply to this message or book Welcome Back Class in the booking app.
MY TONE: Upbeat, honest, not pushy

What you should get back

• A short message for each group, lighter for recent leavers
• What is new up front, then one step to come back
• Your offer word for word, or no offer at all
• A reminder to take off anyone who left unhappy

What stays with you

The prompt writes a draft. You decide what happens to it, and nothing should reach a member until you have read it. Decisions about money stay with a person every time, and so do health questions and complaints. When KeenHand builds a routine like this, every message carries the same four decisions: Automate, Approve, Revise, Reject.

Related

• Answer a membership freeze or cancel request. A clear reply to a member who wants to freeze or cancel, stating your policy and the decision you already made, with no guilt and no hard sell.
• Check in with a member who stopped showing up. A short, personal check-in for a regular who has missed booked sessions or stopped booking, written to bring them back before they cancel.
• Reply to reviews of your classes and coaches. Short public replies to this week's reviews that thank coaches by name, answer fair criticism plainly and never discuss anyone's membership.

More: every prompt for gyms and studios, marketing and reviews, and AI for gyms and studios.

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